Legal Integration & Marketing Optimization (LIMO) for Law Firms

Connect Litify or Clio with HubSpot to streamline intake, referral management, marketing automation, and reporting—without disrupting your practice.

Increase in Referrals 70.98%
Growth in Matters 58.33%
Weeks to Launch 2-3

See How Legal Firms Transform with LIMO

60-second overview of real results from law firm integrations

What is LIMO?

The bridge between your legal CRM and modern marketing automation

Seamless Integration

LIMO is our standardized service for integrating legal CRMs—like Litify (Salesforce) or Clio—with HubSpot.

⚡ Unify marketing, intake, and client communications
🎯 Automate follow-ups and track referrals precisely
📊 Report on real ROI from first touch to case resolution

Whether you keep your legal CRM as the system of record or run HubSpot as your all-in-one, we align data models, build automations, and make adoption painless.

LIMO Technology Stack

Why Law Firms Need LIMO

Common challenges that LIMO solves for legal practices

Fragmented Data

Contacts, matters, and marketing live in different systems, making segmentation and personalization difficult.

Manual Follow-ups

Intake and nurture tasks slip through the cracks without coordinated automation.

Referral Blind Spots

Inconsistent partner attribution leads to missed relationship-building and unclear payouts.

Limited Visibility

Marketing and operations metrics aren't connected to case outcomes, so ROI is murky.

With LIMO, your team spends less time stitching systems together and more time winning and serving clients.

Key Features of LIMO

Powerful capabilities that transform your legal practice operations

Lightning-Fast Setup

We configure the integration, core mappings, and baseline workflows so you see value quickly—no long outages or drawn-out cutovers.

Automated Drip Campaigns

Multi-step nurture, intake reminders, and post-consultation follow-ups that adapt to each lead's stage, practice area, and source.

Precise Referral Tracking

Automatically capture, attribute, and communicate with referral partners. Keep partners updated while maintaining compliance and data hygiene.

Custom-Coded Workflows

Where out-of-the-box stops, we extend HubSpot with custom logic for data syncing, dedupe, enrichment, and journey tracking.

Detailed Reporting

Connect marketing performance to consultations, signed retainers, and resolved matters. Make investment decisions with confidence.

Embedded Tools We Trust

Aircall Integration in Legal Marketing

Assign unique tracking numbers to each campaign (e.g., billboards) and automatically log calls in HubSpot. Measure call-through and conversion, tie outcomes to matters, and double down on what works.

  • Detailed call attribution by campaign and channel
  • Automatic HubSpot activity logging and source tagging
  • End-to-end ROI proof from first call to case close

Supered: Project Guidance & Documentation

Supered embeds our playbooks directly in HubSpot, so training, SOPs, and task guidance appear where your team works. Faster onboarding, fewer tickets, better adoption.

Supered in HubSpot interface
  • Real-time guidance: "What to do next" appears inside HubSpot screens.
  • Centralized docs: All workflows, SOPs, and videos live in one place.
  • Client empowerment: Your team can self-serve and move faster.

Benefits of LIMO

Efficiency at Scale

Fewer manual tasks; more consistent follow-up.

Deeper Insights

See which channels and partners create signed clients.

Built to Grow

Add practice areas, markets, or locations without re-wiring.

Stronger Relationships

Automated, personalized touchpoints for clients and referral partners.

Investment & Value

Simple, transparent pricing for comprehensive legal marketing operations

Starting at $12,000

LIMO includes:

  • Integration of your legal CRM with HubSpot
  • Custom workflow design and automation
  • Data migration and validation
  • Reporting tailored to your firm's goals

Note: Complex data flows, advanced reporting, or additional systems may incur add-ons. We'll scope these with you up front.

Success Stories

Marc Whitehead & Associates

Challenge:

Syncing Litify ⇄ HubSpot data created inefficiencies and limited personalization.

Solution:

Real-time Salesforce-to-HubSpot sync plus data-aligned targeting and automated campaigns.

Impact:

70.98% increase in referral-sourced matters within one year

Laborde & Earles

Challenge:

Limited marketing insights and persona-driven nurture; duplicates impacted automation.

Solution:

Custom HubSpot reporting aligned to Litify objects; automated journeys; Salesforce dedupe.

Impact:

58.33% increase in referral-sourced matters (Aug–Oct 2024)

The Estate Lawyers

Challenge:

No unified view across Clio and HubSpot; manual lead management; limited reporting.

Solution:

Custom Clio ⇄ HubSpot integration, automated follow-ups mirroring case stages, unified reporting.

Impact:

42% reduction in intake cycle time and improved lead conversion

FAQs about LIMO

Common questions about implementation, security, and ongoing support

Which legal CRMs does LIMO support?

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LIMO integrates with Litify and Clio out of the box, and we frequently connect adjacent systems (phones, chat/SMS, intake forms) through HubSpot.

How long does implementation take?

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Most firms launch core integrations and workflows in weeks, with phased enhancements added after go-live.

Will there be downtime?

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No. We build and validate in a safe staging flow, then cut over with minimal disruption.

How does LIMO handle data security and compliance?

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We use principle-of-least-privilege access, audit trails, and secure data flows. We align with firm policies and legal-industry best practices for confidentiality.

Can we track billboard or offline ad ROI?

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Yes—using Aircall campaign numbers, every call is auto-logged in HubSpot and tied to outcomes for true ROI.

How are referral partners tracked?

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We capture the referral source at first touch, automate partner communications, and report on matters, fees, and payouts by partner.

Does LIMO support multi-location or multi-practice firms?

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Yes. We implement flexible objects, routing, and reporting to segment by office, market, and practice area.

Can we send SMS or WhatsApp messages from HubSpot?

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Yes. We integrate approved SMS providers with HubSpot for compliant two-way messaging and sequencing.

Will this duplicate records?

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Our dedupe and sync logic reduces duplicates and merges safely when needed—especially important for Litify/Salesforce orgs.

Can we personalize nurture by matter type?

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Absolutely. Journeys adapt to practice area, intake stage, and engagement signals.

What training do we get?

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Hands-on training, embedded Supered guides, and role-based SOPs ensure fast adoption.

What happens after launch?

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We offer ongoing support and optimization packages to expand use cases, add reports, and tune performance.

What if we only use HubSpot (no legal CRM)?

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LIMO still helps—HubSpot becomes your central engine for intake, marketing, and service, with the option to add legal-system integrations later.

How does pricing work for complex setups?

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We scope advanced workflows, custom objects, and additional systems as add-ons. You'll get a clear SOW before any extra work begins.

Ready to Transform Your Law Firm's Operations?

Join successful firms that have streamlined their intake, marketing, and referrals with LIMO

2-3 week implementation
Proven ROI tracking
Ongoing support included
Schedule Your Free Consultation

Free consultation • No commitment required • Results guaranteed