Lloyd Solves Revenue Architecture
Free workbook · Self-serve diagnostic

What is your firm actually spending on AI?

Most firms cannot answer that question in one number. The subscriptions are on four different cards, the token bills are buried in a developer’s account, and the largest cost, the hours your people spend keeping it all working, never appears on an invoice at all. This workbook adds it up.

Get the workbook

Tell us where to send it, then download it right here

No waiting on an email. Submit the short form and the Excel workbook downloads immediately. It’s a diagnostic, not a pitch. Yours to keep whether or not we ever talk.

  • One first-year total, built from four categories you fill in
  • Cost per person and cost per matter, calculated for you
  • A column for who decided to buy each tool, often the most revealing one
  • Five questions to ask once you have the number

Works in Excel or Google Sheets. About 20 minutes if you have the invoices handy. Formulas are already written: you enter counts and rates, the workbook does the arithmetic.

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Why this exists

The invoice is never the whole cost

When a firm asks what AI is costing them, they usually name the subscriptions, because those are the costs that arrive as a bill with a number on it. The workbook asks about four categories, and the last one is almost always the largest.

  • SubscriptionsPer-seat tools, including the ones bought on someone’s personal card and never reported.
  • API and tokensUsage-metered spend, priced differently for input and output, on rates that change without notice.
  • Builds and vendorsWhat you paid an outside developer or consultant to make something work once.
  • Internal timeThe hours your own people spend fixing prompts, re-running failed jobs, and re-explaining the tool. Never invoiced, rarely counted, usually the biggest line in the workbook.

That last line is why the total matters. If most of your AI cost is people keeping tools useful, the answer is not a cheaper tool. It is a decision nobody has made yet about how the work should flow.

Inside the workbook

Six tabs, formulas already written

You enter counts and rates. Every total, percentage, and per-person figure calculates itself.

Start Here

How to use the workbook, plus a live summary that totals your first-year AI cost as you fill the other tabs in.

Subscriptions

Every per-seat tool, with seats and cost per seat. Includes a column for who decided to buy it.

API & Tokens

Usage-metered spend, with input and output token rates priced separately and runs per month.

Build & People

One-time builds, ongoing maintenance, and the internal hours nobody invoices, at your blended rate.

Total Cost

The roll-up: monthly, first-year, share of total by category, and cost per person and per matter.

What This Tells You

Five questions to ask once you have the number, starting with how many different people decided to buy something.

Before you build anything else

Design the future of your firm before anyone starts clicking.

A 20–30 minute Future Design Call decides whether the right next step is a Blueprint, a Sprint, or simply a referral. No pitch. Just clarity.

Not a fit if you already know exactly what to build and just need a builder. We'll happily refer you.